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Cookie Policy

1. Purpose of This Policy

This Cookie Policy explains how Forward Home Health (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website. It covers:

  • What cookies and related technologies are.

  • Why we use them.

  • The types of cookies we place.

  • The third parties that may set cookies on your device.

  • How you can manage your cookie preferences.

We comply with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), the UK Data Protection Act, the California Consumer Privacy Act (CCPA), and other relevant regulations.

2. What Are Cookies and Similar Technologies?

a. Cookies
Cookies are small text files that a website places on your device when you visit. These files contain data that can be retrieved by the server or the browser during your next visit, allowing the site to remember your preferences and activity.

b. Types of Cookies by Duration:

  • Session Cookies – Temporary cookies that are deleted once you close your browser. They are used for actions such as keeping you logged in during your visit.

  • Persistent Cookies – Remain stored on your device for a set period (days, months, or years) or until you delete them. Used for remembering preferences across visits.

c. Similar Tracking Technologies:
We may also use:

  • Web Beacons / Pixel Tags – Tiny graphics embedded in pages or emails to track user engagement.

  • Local Storage – Data stored in your browser that remains until deleted.

  • JavaScript & Tracking Scripts – Code that enables analytics, personalization, or ad targeting.

3. Why We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Essential Functionality: To enable secure login, form submissions, and navigation.

  • Performance Monitoring: To analyze visitor behavior and measure the performance of our website.

  • Personalization: To remember your preferences such as language and location.

  • Security: To detect fraudulent activity and protect user accounts.

  • Marketing & Outreach: To provide relevant content or promotions (only with your consent).

4. Categories of Cookies We Use

a. Strictly Necessary Cookies

  • Purpose: Enable the core functionality of the site such as security, form processing, and account access.

  • Consent Needed: No, these cookies are essential.

b. Performance & Analytics Cookies

  • Purpose: Collect aggregated data about how visitors use our site to improve usability and performance.

  • Example: Google Analytics cookies to track pages visited, time spent, and traffic sources.

  • Consent Needed: Yes, under GDPR and similar laws.

c. Functional Cookies

  • Purpose: Remember your site preferences, such as language selection or accessibility settings.

  • Consent Needed: Yes, unless strictly necessary for a requested service.

d. Targeting / Advertising Cookies (if applicable)

  • Purpose: Track browsing activity across websites to display relevant ads or information.

  • Consent Needed: Yes, explicit opt-in required in many jurisdictions.

5. Third-Party Cookies and Services

Some cookies on our site are set by third-party services we use for analytics, security, or embedded content. These providers may collect information about your online activity over time and across different websites.

Examples of third-party services we may use:

  • Google Analytics – Website analytics and traffic insights.

  • YouTube – Embedded video playback tracking.

  • Google Tag Manager – Tag deployment and analytics integration.

Each third-party provider has its own privacy and cookie policies, which we encourage you to review.

6. Cookie Retention Periods

We retain cookies for varying durations depending on their purpose:

  • Session Cookies: Deleted when your browser is closed.

  • Persistent Cookies: Typically remain between 1 day and 24 months unless deleted manually.

  • Analytics Cookies: Often retained for 12–24 months for trend analysis.

7. Consent for Cookies

For visitors from jurisdictions requiring consent (such as the EU and UK), we will display a cookie banner when you first visit our site.

  • You can accept all cookies, reject non-essential cookies, or customize your preferences.

  • You can withdraw or modify your consent at any time via the “Cookie Settings” link in our website footer.

8. Your Rights Regarding Cookies

Depending on your location, you may have the right to:

  • Request details of what cookie data we store.

  • Request deletion of data collected via cookies.

  • Opt-out of tracking and marketing cookies at any time.

  • Withdraw your consent to cookie usage.

California residents have additional rights under the CCPA, including the right to opt-out of the “sale” or “sharing” of personal data, which may include certain tracking cookies.

9. How to Manage Cookies

You can control cookies in several ways:

Through Your Browser Settings:

  • Block all cookies.

  • Delete existing cookies.

  • Allow cookies only from trusted sites.

Helpful Links:

  • Google Chrome

  • Mozilla Firefox

  • Safari

  • Microsoft Edge

Through Third-Party Opt-Out Tools:

  • Network Advertising Initiative Opt-Out

  • Digital Advertising Alliance Opt-Out

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our services. Updates will be posted on this page with a revised Effective Date.

11. Contact Us About Cookies

If you have any questions about this Cookie Policy or our cookie practices, please contact: